ERNEST DICHTER AND MOTIVATIONAL RESEARCH--NEW PERSPECTIVES ON THE MAKING OF POST-WAR CONSUMER CULTURE

Welcome to Everything Croton, a collection of all things Croton--our history, our homes, our issues, our businesses, our schools, our houses of worship--in short, EVERYTHING CROTON.

Just finished reading ERNEST DICHTER AND MOTIVATIONAL RESEARCH--NEW PERSPECTIVES ON THE MAKING OF POST-WAR CONSUMER CULTURE. It's surprisingly still relevant to many of today's issues.

Dichter was, as some of you may know, one of the village's most interesting residents (BOOK IS AVAILABLE BY THE WAY ON AMAZON HERE)

There's also a BARBIE Connection.....read more at EverythingCroton: THAT TIME OF YEAR!!!!! THE HOLIDAY BARBIE BOLLS HAVE ARRIVED & A REMINDER THAT THERE'S A CROTON CONNECTION TO BARBIE DOLLS AS WELL

More about Dichter planned in 2026.