Yes there once was a time when Schrafts, Fannie Farmer, Whitman's---and Loft's---ruled the fancy holiday chocolate market.
Here's a 1968 Christmas featuring village mainstay Robbins Pharmacy. (CLICK ON THE AD.)
As for Loft’s Candy, it began as a small New York City candy shop in the 19th century and grew into one of America’s largest confectionery empires before declining and disappearing by the mid‑1990s. It was founded in 1860 by William Loft in Lower Manhattan.
They operated not just candy counters but also full-service restaurants in the New York area during the 1910s–1930s, making them a popular Jazz Age destination.
In 1931, Loft’s acquired Pepsi-Cola, a surprising reversal of scale at the time. This eventually contributed to the formation of PepsiCo. Rapid expansion followed and then......in the 1970s' to 90's.....Let it suffice to say a decade of shifting ownership and management instability weakened the brand. All locations had closed by the mid‑1990s, ending more than a century of operation.
You may also enjoy many more vintage Croton ads at EverythingCroton: 1936 AD WITH A CROTON CONNECTION, TEXANA, SAM HOUSTON MEMORABILIA
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