More lessons to be learned from our "neighbors"--Applebee’s has ditched an ill-fated, three-year experiment in which it catered to health-conscious millennials, rationing out skimpier portions of healthier fare like grilled chicken and seared tuna. The botched strategy, which the company gave up last year, helped spur more than 100 store closings as former customers, as well as millennials, indulged themselves elsewhere.
“Applebee’s has never been about culinary trends and hard-to-put-out
food,” Kalinowski said. “It’s about cheese and
bacon and stuff that 99 percent of Americans love to eat.”
Read more at https://nypost.com/2019/02/21/parent-company-of-applebees-and-ihop-reverses-slump/