While still around today, "First Baby Born in the New Year" contests were much more prevalent until not all that long ago. Businesses would line up for an opportunity to present the lucky parents with some sort of gift---while they got some good public relations in return. It was charming and "old school"---here's Robbins 1971. Click on the image.
Want more vintage Croton ads? Go to EverythingCroton: 1958 VINTAGE CROTON AD---CZAR NICOLAS I---MADAME RACHEL--VERNE HOUSE

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