1964--THE PSYCHOLOGY OF TV COMMERCIALS---FROM CROTON'S EARNEST DICHTER

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CLICK ON THE IMAGE--1964--THE PSYCHOLOGY OF TV COMMERCIALS---FROM

 CROTON'S EARNEST DICHTER

AND

Just finished reading ERNEST DICHTER AND MOTIVATIONAL RESEARCH--NEW PERSPECTIVES ON THE MAKING OF POST-WAR CONSUMER CULTURE. Dichter was, as some of you may know, one of the village's most interesting residents (BOOK IS AVAILABLE BY THE WAY ON AMAZON HERE)

There's also a BARBIE Connection.....read more at EverythingCroton: THAT TIME OF YEAR!!!!! THE HOLIDAY BARBIE BOLLS HAVE ARRIVED & A REMINDER THAT THERE'S A CROTON CONNECTION TO BARBIE DOLLS AS WELL

STAY TUNED FOR MORE.