BY SPECIAL REQUEST: REMEMBERING REXALL DRUGS
how we loved the local Rexall Drug Store in our old neighborhood in the
Bronx; it had a soda fountain counter for cherry lime rickeys and
chocolate egg creams--some of us even had our first job there--and it
was always the scene of much activity at Christmas time, a place where
you could buy nice modestly-priced name brand things--we got our first
Timex watch there--and hey do you remember...flash bulbs...
And Rexall's well-known "Shelf Elf" promotional campaign always promised bargains during the holidays.
a two page Christmas advertisement below from 1965--click on the
photos below. It features popular items at the time--including the ubiquitous
G.E. clock radio(!)---and Shiny Brite Christmas Ornaments. For a history of the rise--and fall--of Rexall, click http://en.wikipedia.org/wiki/Rexall
Us kids used to do our Christmas shopping there. We would get our Mom perfume, powder or bath oil beads. Sometimes, jewelry like a Christmas tree pin! It was one of those places like five and ten cents store where kids could shop and still have money left over.ReplyDelete