Curious to know more, and hitting the proverbial dead-end, she decided to try Google AI; this is what it came up with---subject to verification of course---so stay tuned:
The early 1970s health product "WonderAll" was developed and patented as part of the broader Hudson Vitamin Products ecosystem, a massive national mail-order supplement giant deeply connected to the Hudson River region. The primary reasons this product is strongly tied to Croton-on-Hudson are due to the localized consumer marketing infrastructure of that era:
The Croton-on-Hudson Connection---While Hudson Vitamin Products operated its main multi-floor manufacturing and distribution plant at 79-89 Seventh Avenue in Manhattan, its major marketing, consumer behavioral testing, and advertising campaigns were designed out of Croton-on-Hudson, New York. [1, 2]
During the late 1950s, 1960s, and early 1970s, Hudson Vitamins contracted its brand strategy and consumer product testing directly through the Institute for Motivational Research, which was headquartered in Croton-on-Hudson. This famous institute analyzed how consumers responded to new health trends, name titles, and bottle designs, causing a massive amount of corporate vitamin testing material, focus groups, and regional catalogs to stem directly from the Croton area....
Sold through their famous direct-by-mail 64-page catalogs, "WonderAll" was rolled out as an all-in-one therapeutic daily multivitamin and mineral blend. The Federal Trade Commission (FTC) heavily fined and restricted major mail-order vitamin companies—including Hudson Vitamin Products—for aggressive advertising over claims that their daily formulas could instantly cure "tired blood," exhaustion, or general ailments....and that ended that apparently.....
FOR MORE ABOUT THE INSTITUTE FOR MOTIVATIONAL RESEARCH, GO TO EverythingCroton: ERNEST DICHTER AND MOTIVATIONAL RESEARCH--NEW PERSPECTIVES ON THE MAKING OF POST-WAR CONSUMER CULTURE
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