In case you missed it, courtesy of our Flickr friend FPDA, a 1953 promotional booklet for 7-up. You'll find lots of interesting recipes here.
For those who don't know, 7-up was used in cake and cookie recipes quite a bit in the 50's and 60's. Click on the link to see the booklet http://bit.ly/1TujKoF
And here's a great routine from Jeanne Robertson about 7-up pound cake and her husband's trip to the supermarket (she calls her husband "Left Brain") https://www.youtube.com/watch?v=-YFRUSTiFUs